Teamwork makes the
dream work.
Teamwork makes the
dream work.

Khiri Founders

Willem Niemeijer

Founder & Chairman

Willem founded Khiri Travel in Bangkok in 1993 and continues to serve as CEO, providing strategic direction to further grow the company as Asia’s leading DMC in sustainable and responsible tourism.

Kritsana Harasarn

Managing Director Khiri Travel Thailand

Better known as ‘Khun Nong’, Kritsana has been with Willem throughout the entire 25 year history of Khiri Travel. She remains Director of Khiri Travel Thailand, and is highly involved in regional fundraising for charity, including Khiri Reach.

Frans Betgem


Frans has been part of Khiri Travel since the early years. From his base in Chiang Mai, he worked tirelessly between 1998 and 2011 alongside Willem to grow Khiri Travel. While no longer in an executive role, Frans remains on the board as an a director and advisor.