PATANextGenPATA provides leadership to the Asia Pacific visitor economy by coordinating and promoting environmental and economic sustainability, cultural preservation, and social responsibility. Khiri Travel has been a member of PATA since 2007 and since late 2013, CEO Willem Niemeijer, sits on the Board of PATA’s of Sustainability & Social Responsibility Committee (SSRC). PATA engages in a broad list of activities related to sustainability and social responsibility, such as PATA Charter of Sustainability and Corporate Social Responsibility, APEC/PATA Code for Sustainable Tourism, PATA Traveller’s Code, PATA Gold Awards, PATA Foundation, and Issues & Trends.

“Footprints” refers to all impacts of the travel industry, and therefore covers issues that may appear in other guises, under umbrella terms such as “green,” “responsible travel,” “social responsibility,” “sustainability,” “energy demand,” and so on. Integrating sustainable travel models that leave little or no footprint on our planet is a shared priority between Khiri and PATA. Khiri Travel works towards following the below APEC/PATA Code for Sustainable Tourism.


APEC/PATA Code for Sustainable Tourism

The Code for Sustainable Tourism has been adopted by both PATA and APEC as a reflection of their strong commitment to tourism growth across the Asia and Pacific region that is viable and sustainable over a long-term future. The code urges us, being PATA Association and Chapter member, to:

Conserve the natural environment, ecosystems and biodiversity

CONTRIBUTE to the conservation of any habitat of flora and fauna, affected by tourism

ENCOURAGE relevant authorities to identify areas worthy of conservation and to determine the level of development, if any, which would be compatible in or adjacent to those areas

INCLUDE enhancement and corrective actions at tourism sites to conserve wildlife and natural ecosystems.

Respect and support local traditions, cultures and communities

ENSURE that community attitudes, local customs and cultural values, and the role of women and children, are understood in the planning and implementation of all tourism related projects

PROVIDE opportunities for the wider community to take part in discussions on tourism planning issues where these affect the tourism industry and the community

ENCOURAGE relevant authorities to identify cultural heritage worthy of conservation and to determine the level of development if any which would be compatible in or adjacent to those areas

CONTRIBUTE to the identity and pride of local communities through providing quality tourism products and services sensitive to those communities.

Maintain environmental management systems

ENSURE that environmental assessment is an integral step in planning for a tourism project

ENCOURAGE regular environmental audits of practices throughout the tourism industry and to promote desirable changes to those practices

ESTABLISH detailed environmental policies and indicators, and/or guidelines for the various sectors of the tourism industry

INCORPORATE environmentally sensitive design and construction solutions in any building or landscaping for tourism purposes.

Conserve energy and reduce waste and pollutants

FOSTER environmentally responsible practices for:

Reducing pollutants and greenhouse gases

Conserving water and protecting water quality

Managing efficiently waste and energy

Controlling noise levels and

Promoting the use of recyclable and biodegradable materials

Encourage a tourism commitment to environments and cultures

ENCOURAGE those involved in tourism to comply with local, regional and national planning policies and to participate in the planning process

FOSTER, in both management and staff of all tourism projects and activities, an awareness of environmental and cultural values

ENCOURAGE all those who provide services to tourism enterprises to participate through environmentally and socially responsible actions

SUPPORT environmental and cultural awareness through tourism marketing.

Educate and inform others about local environments and cultures

SUPPORT the inclusion of environmental and cultural values in tourism education, training and planning

ENHANCE the appreciation and understanding by tourists of natural environments and cultural sensitivities through the provision of accurate information and appropriate interpretation

ENCOURAGE, and support research on the environmental and cultural impacts of tourism.

Cooperate with others to sustain environments and cultures

COOPERATE with other individuals and organisations to advance environmental improvements and sustainable development practices, including establishing indicators and monitoring

COMPLY with all international conventions and national, state and local laws which safeguard natural environments and cultural sensitivities.

The APEC/PATA Code for Sustainable Tourism was signed by the APEC Chairperson and the PATA Chairperson at the 50th PATA Annual Conference in Kuala Lumpur, Malaysia. 


For more information on the PATA Traveller’s Code, and other sustainability practices that Khiri Travel and PATA work on together, please visit the PATA website.